WE USE A MULTICHANNEL OUTBOUNDING STRATEGY TO BOOK QUALIFIED MEETINGS INTO YOUR CALENDAR EACH MONTH SO YOU AND YOUR TEAM CAN FOCUS ON SELLING
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How We Do It?
The PPM Strategy -Persona, Pain, Moment
1.ICP - Persona
The first step in the PPM strategy is defining your Ideal Customer Profile and Persona. This involves creating a detailed and semi-fictional representation of your ideal customer. The persona encompasses various characteristics, including demographics, industry, job title, company size, pain points, and goals. Developing a clear ICP allows you to identify and focus your efforts on the most promising prospects who are a good fit for your product or service.
2.Pain
Once we have defined your persona, the next step is identifying the pain points or problems that your target audience is experiencing. This involves understanding the challenges, frustrations, and obstacles they encounter in their day-to-day operations or achieving their goals. The key here is to pinpoint the specific pain points that your product or service can effectively address and alleviate. By doing so, you position your offering as a valuable solution to their problems.
3. Moment
The "Moment" in the PPM strategy refers to the timing of our outreach. It involves identifying the specific moments or triggers when your target audience is most likely to be interested in your product or service. These moments can vary depending on your industry and the nature of your offering. For example, it could be when a company is expanding, facing a critical problem, or actively searching for solutions in your niche. By understanding these pivotal moments, we can tailor your messaging and timing to maximize engagement and conversion.
How The Multichannel Outbounding Strategy Works?
Multichannel outbound prospecting is a strategic approach to reaching potential clients or leads through multiple communication channels, with the goal of engaging them and converting them into customers. In this approach, businesses use a combination of various outbound communication methods to connect with their target audience. Here’s a breakdown of what a multichannel outbound prospecting strategy entails:
1.Multiple Communication Channels
Instead of relying on a single channel like cold calling or email marketing, multichannel outbound prospecting utilizes a mix of channels, which includes email, phone calls, social media, direct mail, video prospecting, and more.
2.Diversified Outreach
Each communication channel serves a different purpose and can be tailored to specific stages of the sales cycle. For example, email may be used for initial outreach, while phone calls are reserved for more in-depth discussions.
3.Personalization
Personalization is a key component of multichannel outbound prospecting. Messages and content are customized to resonate with the individual preferences and needs of the target audience, increasing the chances of engagement..
4.Enhanced Engagement
The variety of channels allows for creative and engaging content delivery. Businesses can leverage the strengths of each channel to capture the attention of their audience.
5.Improved Response Rates
The variety of channels allows for creative and engaging content delivery. Businesses can leverage the strengths of each channel to capture the attention of their audience.
6.Tracking and Analytics
Modern multichannel outbound prospecting often includes tracking and analytics tools to measure the effectiveness of each channel and refine the strategy over time.
7.Efficiency
While multichannel prospecting requires careful planning and coordination, it can ultimately be more efficient than relying solely on one channel. It enables businesses to prioritize efforts based on the preferences and behaviors of their leads.
In essence, multichannel outbound prospecting is about casting a wider net, tailoring your communication to the preferences of your target audience, and using a combination of channels to engage potential clients effectively throughout the sales cycle..
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